Brigham’s has gone cute ...:
Brigham’s new owners have ignored my advice
and gone cute with ice cream flavor names. Couldn’t be worse: ‘Reverse the Curse,’
complete with testimonials from ‘celebrities.’
... OK, I know Briggies had a prior cutesy ‘Big Dig’ flavor. But it was an aberration. Most of their flavors have/had straight forward names: Chocolate Chip, Chocolate, Strawberry, etc. ... What next? ‘Bleeding Green Lemon-Lime’? ‘Maine Munchies’? ‘Cape Cod Berry Werry’? ... Horrifying prediction: The new owners are teeing up Briggies for sale to huge conglomerate who will theme-park the New England angle.