Tuesday, May 18, 2004
Brigham’s has gone cute ...: Brigham’s new owners have ignored my advice and gone cute with ice cream flavor names. Couldn’t be worse: ‘Reverse the Curse,’ complete with testimonials from ‘celebrities.’ ... OK, I know Briggies had a prior cutesy ‘Big Dig’ flavor. But it was an aberration. Most of their flavors have/had straight forward names: Chocolate Chip, Chocolate, Strawberry, etc. ... What next? ‘Bleeding Green Lemon-Lime’? ‘Maine Munchies’? ‘Cape Cod Berry Werry’? ... Horrifying prediction: The new owners are teeing up Briggies for sale to huge conglomerate who will theme-park the New England angle.
