The $102m over 6 years (if you include the posting fee) isn’t really that much in today’s market.

And that’s before you consider all the other benefits, such as:

--Red Sox massive exposure in Japan, which makes them a more attractive future landing spot for Japanese players. (merchandise $$ here and abroad gets split among all MLB teams, so nothing there.)

--Advertising coming in from Japan. (drives up overall ad rates in the park, in programs, in yearbooks, on NESN etc., none of which I think is shared)

--Increased demand for tickets (benefits scalpers) that may bring with it increased in-park concession prices.

--Estimated $75m increase in Japanese tourism in Boston (no $$ benefit to Sox, but you’re welcome, Mayor Menino and Boston hotels, restaurants, etc.)

I don’t think anyone can argue that the owners have been able to parlay the Sox popularity into increased revenues. Someone more knowledgeable could detail how. But if this guy makes the team more popular here and in Japan, it stands to reason they will capitalize (pun intended) on it. Me? I’m excited they’ve landed a pitcher that can help them win.